Who is the principal tourism market for Lanai?

The principal tourism market for Lanai primarily consists of sophisticated business and leisure travelers. This demographic is attracted to the island's exclusivity, luxury accommodations, and upscale amenities. Lanai offers high-end resorts such as the Four Seasons, which cater to travelers seeking relaxation, fine dining, and a tranquil environment.

Sophisticated travelers often look for unique and personalized experiences, and Lanai provides opportunities for activities like golfing at world-class courses, exploring lush landscapes, and enjoying private beach experiences. Additionally, the island's relative seclusion from other Hawaiian Islands appeals to those who desire a more intimate and upscale vacation experience.

While options like adventure travelers or families with children can also find appealing activities on the island, they do not represent the primary market. Lanai's positioning as an upscale destination aligns closely with the desires of business and leisure travelers seeking elegance and a serene escape.